11 Tips To Get Started Advertising on TikTok

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What is one tip you have for promoting your business on TikTok? To help you advertise on TikTok, I asked business leaders and social media marketers this question for their best advice. From creating brand ambassadors to using hashtags, there are several ideas that may help you promote your business effectively on TikTok. 

Here are 11 tips from the experts for advertising on TikTok:

Create Brand Ambassadors

This tip is from Jodi Neuhauser at Ovaterra. A brand ambassador program engages loyal customers and grows your community. Consumers today love connecting with their favorite brands online and promoting them on their social media channels. And ambassador programs enable your most enthusiastic fans to speak for you as they talk about their love for your company and your products.

These loyal customers typically receive perks like a welcome kit of brand products, featured reviews on social media, and a chance to host giveaways. And in return, they help your business extend its reach. Ten ambassadors raving to 100 people about how fantastic your new product is will grow your audience by 1,000 new potential customers.

Get Outside Your Comfort Zone

TikTok is a platform unlike most others you’ve likely used to promote your business in the past. From a content perspective, it’s nothing like Instagram and is radically different from Facebook. As such, your same old marketing tactics won’t work TikTok, even if you’ve had good results in the past. If you try plain vanilla marketing on TikTok, you just won’t get any traction.

John Ross at Test Prep Insight recommends that you need to get outside your comfort zone. And one thing this means – you as the owner of your business will likely need to get on camera. A lot of business owners don’t like this, preferring more static marketing campaigns.

But to have success on TikTok, you have to be real and raw. So brainstorm some good, quick-hit video ideas and get in front of the camera. Getting outside your comfort zone is the only way to make it work on TikTok.

Think About Paid Posting

Although social media networks are free to access, most businesses will need to pay to enhance specific posts in order to maximize reach and engagement. TikTok, like Instagram and Facebook, allows you to pay to enhance posts or advertisements. Jay Bats from ContentBASE recommends this strategy.

This is frequently advantageous to businesses since it enables them to reach a wider audience and have their posts noticed by more potential clients. It’s straightforward, and some firms pay for advertisements in addition to their regular posting schedule. TikTok for Business has more information on how to set up paid amplification.

Create Fun and Entertaining Content

Every social media platform has its own vibe, and TikTok encourages fun and creative content says Rich Rudzinski at Drivey. This platform is very organic, and most brands that have blown up on this platform have done it without posting complicated or polished videos. TikTok values original content, as well as its own trends.

Take for example Duolingo, they have amassed over 4 million followers thanks to their wacky videos. They started by taking part in current trends, however, their videos did so well that they are now trendsetters. When you go to start a TikTok profile for your business, take in mind that it’s all about creativity.

Show The Authentic Side of Your Business

TikTok users tend to be interested in authenticity. Therefore, if you’re promoting your business on TikTok, don’t create superficial content. Show behind-the-scenes things like product packaging or manufacturing.

You can even share personal anecdotes about your business says Eric Ang at One Search Pro. This approach distinguishes you from the vast pool of businesses competing for viewership. Show authentic user-generated content and you’ll stand a better chance of getting long-term followers instead of only viewers.

Pack Up The First Two Seconds

Dennis Consorte Snackable Solutions recommends getting to the point quickly. So many businesses make the mistake of posting content on TikTok that’s better suited for other platforms. People on TikTok want to be entertained, and they have short attention spans.

If you don’t capture their attention in the first two seconds, then expect them to swipe to the next video. So, drop a compelling hook, and then do some great storytelling. Whatever you do, don’t make your video feel like an ad—make it feel like entertainment.

Cross-Promote Content

TikTok is a great resource to cross-promote content on social channels. This allows brands to reach a wider audience instead of one specific platform.

For example, you can post similar stories, posts and advertisements to Instagram while also reaching the younger generations through TikTok. In doing so, it increases brand visibility and helps connect with your audience. Natália Sadowski at Nourishing Biologicals swears by this strategy for TikTok advertising.

Post Consistently

James Taylor at James Taylor SEO makes the following recommendation: As an SEO consultant, he was worried that he wouldn’t have an audience on TikTok, let alone be able to generate any meaningful enquiries. He was wrong!

By posting consistently over a period of months, TikTok will recognize you as essentially an expert or ‘voice’ with something to say. The algorithm is sophisticated enough to show you to people who have viewed other videos in a similar sector too, for example showing his videos to people interested in SEO or digital marketing. Consistency is key, as is trying new things. It’s THE place for brands to be and he think still a platform that is massively underutilized by many businesses.

Make Videos Relevant To Current Sensations

Relate your TikTok content to media sensations within your target audience. For example, the TV series ‘Euphoria’ is popular for its experimental makeup and fashion, fitting perfectly with the creativity of our jewelry designs.

Breanne Millette at BISOULOVELY created a TikTok video that showcases different jewelry pieces that they felt matched the style of each ‘Euphoria’ cast member. This content strategy proves their brand’s relevancy to the times.

Reach Out To Influencers

One tip from Farhan Advani at BHPH is to use influencers. Look for influencers who have a large following and who produce content that is relevant to your business. Reach out to them and see if they would be interested in creating sponsored content for you. This can be a great way to reach a larger audience and promote your business in a fun and creative way.

Use Hashtags

There are many ways to promote your business on TikTok, but one effective tip from Eugene Chimpoy at Church Helper is to use hashtags. Hashtags are a great way to get your content seen by more people, and they can also help you connect with other businesses in your industry. When using hashtags, be sure to use relevant and popular ones that will help you reach your target audience. You can also use TikTok ads to promote your business.

Can you advertise on TikTok?

TikTok is quickly becoming one of the most popular social media platforms, especially among young people. With its creative filters and engaging videos, TikTok has a lot to offer businesses looking to advertise their products or services. However, there are a few things to keep in mind before you start creating your TikTok ads. First, you need to make sure that your target audience is using the platform. TikTok is particularly popular with Gen Z users, so if your target audience is older, you may want to consider advertising on another platform. Second, you need to create video content that is relevant and interesting to your target audience. ads that are too sales-y or out of touch with what users are interested in will be quickly skipped over. Finally, you need to be aware of TikTok’s community guidelines. These guidelines prohibit spammy or misleading content, so make sure that your ads are in line with these standards. If you keep these tips in mind, you can create successful TikTok ads that will reach your target audience and achieve your business goals.

What does it cost to advertise on TikTok?

TikTok is one of the hottest social media platforms around, and that means it’s a great place to advertise. But what does it cost to advertise on TikTok? While the platform doesn’t disclose specific prices, we know that TikTok offers both in-feed ads and brand partnerships. In-feed ads are short videos that appear between users’ content, and they can be skippable after 6 seconds. As for brand partnerships, TikTok offers a variety of options, including influencer marketing, hashtag challenges, brand takeovers, and more. Prices will vary depending on the type of partnership and the scope of the campaign. So if you’re looking to reach a young, engaged audience on TikTok, be prepared to open your wallet. But it’ll be worth it – trust us.

Is it worth advertising on TikTok?

With over one billion active users, TikTok is one of the most popular social media platforms in the world. It’s a great way to connect with potential customers and build brand awareness. However, before you start creating TikTok ads, it’s important to understand how the platform works and what type of content is most likely to succeed. TikTok users are mostly young people who are looking for fun and entertaining content. This means that your ad should be creative and catchy, without being too salesy. If you can strike the right balance, TikTok advertising can be an effective way to reach a large audience and boost your bottom line.


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