Are you looking for new channels to grow your affiliate marketing business? Or are you thinking of starting earning through affiliate marketing?
In either case, TikTok should be on your radar.
With more than 2 billion users, TikTok has taken the established social media giants by surprise, just as Facebook and Twitter did so many years ago. Catering primarily to younger audiences, TikTok is an untouched gem for most affiliate marketers.
So, how can you earn through affiliate marketing on TikTok? What strategies are better for targeting users on this platform?
Read on to find out!
How Does TikTok Work?
If you were born anywhere before the start of the 21st century, you’re probably ancient for TikTokers. Even the Instagram and Twitter generations have been left in the past by the younger generations who use TikTok.
And, it’s no surprise either. Like Facebook, Twitter and Instagram became more popular; they started attracting many businesses. And most customers hate advertising. In fact, a recent survey showed that more than two-thirds of consumers feel that ads are disruptive. But, unfortunately, it’s how these platforms earn revenue.
However, while Facebook slowly transformed into a fake social site and Twitter turned into a boring news site, the younger generation found refuge in Instagram and TikTok. Unlike Instagram, TikTok was adopted as a video-sharing site and eliminated most of the unappealing infographics and pictures to younger users.
Since its inception, this platform has been the host to many viral videos and trends- which is why it’s starting to get noticed by marketers.
The essence of this platform is short videos. Thanks to digitalization, younger people increasingly have shorter attention spans than the previous generations. In addition, research has shown that the wide availability of information has narrowed our attention span, and social media sites are capitalizing on it.
TikTok videos have a limit of 60 seconds, which is much longer than many videos on the site anyway. In fact, most videos on this platform are less than 30 seconds, and the average user will paste twice a day.
Helpful Stats on TikTok
Before looking at how to create an affiliate marketing campaign on TikTok, it’s helpful to keep some of these stats in mind:
- TikTok has 2 billion downloads with almost 1 billion active users.
- 60% of the total users and most active users are under 30 years of age.
- The average user will spend nearly an hour on the platform daily.
- In 2020 alone, this platform had an estimated revenue of $ 1 billion.
These stats paint a clear picture- TikTok is here to stay, and it’s a goldmine for affiliate marketing.
How to Create an Affiliate Marketing Campaign on TikTok?
Affiliate marketing has soared in recent years with the popularity of many social media platforms. However, each platform has different strategies, requirements, and customer bases, and TikTok is no different.
Before you can start an affiliate marketing campaign on TikTok, you’ll have to choose a suitable product first. As with any business, it’s essential to select a product that’s both profitable and platform-specific. Here are two things to consider when selecting a product for your TikTok affiliate program:
Price Range
While it may be tempting to sell more expensive products for a better commission, this isn’t successful on TikTok. Most of the active users are either students or don; ’t have a lot of disposable income.
Therefore, your product’s price range should consider your target market. Naturally, the best products in this category will be products that people can easily buy with less disposable income. Other great options are digital products and subscription-based services.
These products have affordable monthly costs and are more profitable when you add up the total affiliate income over the months.
Product Appeal
This is one of the basics of any marketing campaign. Still, it’s surprising how often people ignore this when advertising their products. Always consider your target customers’ preferences when choosing a product.
TikTok may be great for affiliate marketing, but you aren’t going to sell pots and pans on TikTok anytime soon!
The best products are those that appeal to a younger generation. So if you have a product with an exciting appeal, it will be much more successful on TikTok affiliate programs.
Promoting Your Products on TikTok
Promoting your products on TikTok requires a different approach than you would use on Facebook or a Website. As a result, you’ll have to adapt your marketing strategy to adjust to the target market and platform requirements.
Here are some strategies to use when promoting your affiliate campaign on TikTok:
Build Your Brand
Before you can start becoming successful with your affiliate sales, you’ll need to have a solid base. To do so, you’ll need to create content that’s both interesting and unique.
Most of the creators on TikTok create either funny videos, ride on trends, or thought-provoking post clips. Without original content, it’s hard to grow your channel. You can take inspiration from other creators; just don’t copy their ideas.
What’s great about TikTok is that it’s effortless to go viral or gather a few thousand views on a video since most of the users are active.
Collaborate with Other Creators
Collaborating with a known creator is a great way to build your channel on TikTok. This is the fastest way to get traffic to your channel and will help you skyrocket affiliate income sales.
Alternatively, you can get the services of a famous TikTok influencer for fees that are much less than Facebook or Instagram influencers.
Gain Leverage With TikTok Ads
TikTok ads are a great way to gain leverage for your business, promote your channel and increase your affiliate income. While the targeting metrics of these ads are not as developed as Instagram or Facebook, they are still more effective thanks to the virality of videos on TikTok.
Promote Without Promoting
Customers are tired of ad and product promotions. And, younger customers are even more bothered by it. To be really successful at promoting products on TikTok, you’ll have to create a platform that allows you to choose a product that’s related to your video content. This way, you can seamlessly transition into the promotion without affecting the natural flow of your videos.
So, if you’re thinking of promoting your affiliate campaign on TikTok, you’ve made a great choice.