Are you looking for an affiliate marketing platform with a consistent flow? Do you set a marketing strategy in TikTok or Instagram, only to find out that the trend is gone when your content is ready?
Affiliate marketing on fast-changing social media sites can be difficult. You’ll have to spend more time building your brand and working with other creators.
For this reason, many affiliate marketers are turning to Pinterest. It’s been around for years, has excellent rankings and an 800 million-strong following. Since most people use Pinterest for product or hobby inspirations, it’s one of the best sites to use for affiliate marketing.
So, how do you create a successful affiliate marketing campaign on Pinterest?
Let’s find out!
How Does Pinterest Work?
Pinterest is a picture-sharing site that has recently adopted gifs and slideshows. It’s primarily used for ideas regarding hobbies ranging from gardening to fashion and much more. Active users will post pictures of their interests and create collections for others to follow.
Other visitors will use the site primarily to get ideas and inspiration. Pinterest is a great site to find new trends, user interests, and hobby ideas. While you can’t communicate with users through Pinterest, you can save pins and share them with friends. This often helps products and brands go viral.
And, since more than 77% of users have discovered a new product or brand on this site, it’s great for marketing too!
Let’s look at how you can earn passive income through affiliate marketing on Pinterest.
How Affiliate Marketing Works on Pinterest
Marketing products on Pinterest is much easier than other social media sites since Pinterest helps you target specific user intent. However, you’ll need to adapt your strategy based on the platform requirements and user preferences.
Here are some ways to succeed in affiliate marketing on Pinterest:
Grow Your Collection
If you’re just getting started on Pinterest, you should first grow your collection. This site has almost 2 billion pins, so you’ll need a few pins to get started. A pin can be a slideshow, a gif, or a picture, but not a video.
Always put quality first when adding new pins to your collection. High-resolution images will catch the eye and help your products stand out. Remember, Pinterest is a great way to market organically, and you can attach an affiliate link to your content.
Only start marketing once your pins start getting views and shares. Remember, there’s no limit to how extensive your collection can be, and regularly adding new pictures will increase your chances of success.
Choose Your Boards Wisely
A Pinterest board is the category to which your product belongs. It’s similar to hashtags on Twitter or Instagram and can help customers find your products organically. A single product can be part of multiple boards since categories can be broader or more precise.
For example, let’s say you’re running an affiliate campaign for honeymoon destinations. Your pictures will come under these boards:
- Honeymoon Destination
- Honeymoon vacation
- Honeymoon in Greece, Maldives, etc.
- Romantic travel destination
As you can see, a single pin may come under several boards. Choose popular boards, and you’ll get more followers and better traffic. Boards are great for organic marketing with Pinterest, and they also help you run ads in the correct category.
Get More Account Followers
Once you have your niche set and you’ve added a few pins, you’ll need to start growing your profile for success. One way you can do so is by following other creators on Pinterest. Look for pins that appear higher in the search results relevant to your product category.
Follow these users, re-pin, and like their content, and you’ll slowly start getting more followers on your profile. During this phase, you’ll have to spend more time daily building your profile. However, it’s much easier to get followers on Pinterest than a website blog, Facebook post, or tweets.
Join Group Boards for More Leverage
Group boards are a great way to grow your brand on Pinterest. They usually have more followers and will help you gain more views on your profile. However, some group boards are more relevant than others, so you’ll have to think creatively when joining one.
For example, if you have pins on honeymoon travel destinations, you can join a group board on general travels, honeymoon ideas, or even new couple goals.
Use Affiliate Links Correctly
Just as with other platforms, you’ll need to add an affiliate disclaimer if you’re using affiliate links. This disclaimer should be on your profile, and there’s no need to add the full disclaimer to your pins.
However, you’ll need to add #affiliate on each pin. Also, avoid adding shadow or invisible links, or Pinterest will ban you.
Merge Pinterest With Other Platforms
Affiliate marketing is all about getting users to visit your affiliate’s store. However, you’ll have to provide some value to the user before they can make a purchase. A great way to do this is to link your Pinterest posts with a blog.
For example, if you’re promoting honeymoon destinations, you can create a blog post on the best places to spend your honeymoon. This blog post will contain your affiliate links. Next, you’ll need to create a pin on this title and post it to your board.
This is a proven way to build your blog followers and increase your affiliate income.
Why Use Pinterest for Affiliate Marketing?
If you’re still unsure whether Pinterest is right for affiliate marketing programs, check out these stats:
- Pinterest has more than 2 billion searches every month. This is apart from the traffic it gets from web searches.
- 80% of Pinterest users bought a product based on a brand they saw on the site.
- More than 50% of Pinterest visitors come with a buying intent.
- Pinterest has a high authority ranking on Google and consistently ranks on the first page for many product and services searches.
So, if you’re thinking of starting affiliate marketing with Pinterest, the time to get on board is now.